Pay Per Click
Pay per Click (PPC) is the most popular bidding strategy in digital paid media
Digital platforms like Meta and Google have different bidding models, but PPC is one of the most famous due to its revolutionary approach that allows advertisers to invest in campaigns whose results can be measured and improved.
PPC can be a very useful tool for obtaining new leads and sales. Let´s take a look at what pay per click is and what advantages it can have for your business.
If you are thinking of applying an advertising campaign to increase the sales of your business, you can contact us through the contact form or whatsapp and we will glad to help.
What is PPC?
The most efficient way to advertise online
Pay per click(PPC) is an advertising model where the advertiser pays a fee each time a user clicks on one of their ads. This allows advertisers to place their ads on websites, search engines, social networks, or any digital platform. The cost can be fixed or determined through a real-time auction system.
When a user clicks on the ad, they are directed to the advertiser´s website. The goal of a PPC campaign usually depends on the business but can range from generating targeted traffic to achieving specific user actions.
If you want to learn more about PPC, contact us through the contact form or WhatsApp.
Six Tools to Make PPC Campaigns
Learn These Tools to Make PPC Campaigns
Knowing the functions of these tools is a must for everyone who wants to advertise on the internet. Without them, it wouldn´t be possible to advertise and measure our impact on the audience.
If you want to learn more about the tools, contact us through the contact form or WhatsApp.
Advantages of a Pay Per Click Campaign
These are some benefits
You only pay when the user clicks on the ad, making it a cost-effective approach. By utilizing psychographic and demographic segmentation, you can precisely target your audience. Additionally, you can track various actions taken by customers on your website or landing page, allowing you to measure their behavior and create effective retargeting campaigns.
With PPC, you have the flexibility to make optimizations whenever needed, ensuring your campaigns are always performing at their best. Plus, you have full control over your budget, deciding exactly how much you want to invest.
If you want to delve deeper into these benefits, contact us through the contact form or WhatsApp.
